|
SEO Faq's
 |
CALL NOW FOR A FREE WEBSITE CONSULTATION
+971-050-8711-559
Search engine optimization
and placement specialists
for marketing business websites. |
SEO QUESTIONS & ANSWERS
What is organic search engine optimization?
In every search engine, the main results (the first page containing top 10 results) are known as organic search engine results. They are so called because the term organic signifies that they are natural results. These results are not presented based on whether someone has paid to have them displayed in that order.
What are On-Page Search Engine Optimization Factors?
Search engines have programmed objects called "spiders" that are responsible for collecting information from optimized websites so that the search engines know what a website is "about". Based on the information collected by the spiders, a website gets a higher or lower rank.
What is a Title?
The most important aspect for a spider is the title of a web page as defined in the HTML code. Typically, this is 12-15 words long and is descriptive in nature for easier indexing and recognition of the whole website.
What is a keyword?
After title, spiders look for a "keyword" or a "keyword phrase". A keyword is nothing more than the text entered by a human searcher on a search engine when looking for information. The search engine matches the entered keyword against the keywords indexed for various websites and presents the results to the user, sorting them in ascending order of page and site rank. The first visible result has a page rank of 1 and so on. This is where the skill of the SEO experts comes in, selecting the right keywords and optimizing the website in such a way that the rank for your website is as close to 1 as possible. Unique keywords face the minimum competition and are easier when aiming for the number 1 slot.
What is a Description?
After keywords, search engine spiders look at the description of your website. This is a one or two sentence description that further helps to improve the website rank.
What is "body content relevance"?
Once all the above is done, the spider checks your website pages for "body content relevance". This is quite simply a way to make sure that the title, keywords, and description match the content of the page. Content does not typically include images or animations but the plain text that is subject to easy copy-and-paste. While there is no law stating that body content should match title and description, for maximum rank benefit they should.
What does the Submission Process Actually Do?
During submission, your website address (URL) is given to a search engine. The search engine will then send a spider to the given URL to examine the website and catalog it in its database. The spider will navigate throughout the website (where it can) and catalog all available pages based on the above mentioned criteria. This is a lengthy process and it can take several days for some search engines to start displaying your site after the first submission of the URL.
A program, which receives your search request, compares it to the entries in the index, and returns the results to you. An alternative to using a search engine is to explore a structured directory of topics. Yahoo, which also lets you use its search engine, is the most widely-used directory on the Web. A number of Web portal sites offer both the search engine and directory approaches to finding information Not all search engines are created equal, but all of them have a few basic components that are essential to their use. Some components are more visible than others to the average user, but all of them must be working in tandem to create a high performance search tool. The three basic actions that have to be performed for a search engine to be useful are: Gather information, analyze information, and display information. The only major difference between major search engines is how these tasks are performed and how often they are performed. Gathering information Spiders are the programs that search engines use to collect information about web sites on the Internet. These programs traverse the world wide web gathering the content of web sites and store that information for later processing.
There are two basic ways that spiders can find your web site. You can tell the search engine about your web site, or let it find your site on its own. Typically search engines will have a place on their web site which allows you to suggest a site to them. After a site has been suggested, the search engines spider will visit that web site to collect information about it. Spiders also follow the links on each web site to find linked sites to visit. This is how a spider will find your site by itself. The more web sites that link to your site, the more likely a spider will find your site without you telling it your sites URL.
Usually search engine spiders will revisit your site when you submit your URL again. When the spider finds a link to your site, or after a specified amount of time has passed since its last visit. Depending on the number of web sites that the spider needs to visit and the resources that the spider has at its disposal, it can take days or months for a spider to visit or revisit your web site.
Displaying information :
Search engines take a search request from a user and display a list of web pages that relate to that topic. These returned sites give clues to the algorithm used to analyze the web pages in the search engines index. When a search engine displays the file size of the web page or a percentage next to the web site, it can be used to help figure out how to optimize your web pages better for that search engine. Some search engines return results in the order of relevance, others mix up the results to make sure the web sites returned are from different sites. No matter how a search engine displays the information requested by a user, this result is typically the first impression of your web site. It is important to follow any guidelines that search engines give and do research on how each search engine analyzes web pages so that you not only get a good ranking for your search, but the description of your site is accurate as well.
What is an algorithm?
After cataloging is complete, the search engine will use its unique algorithm to search through this catalog every time a user conducts a search. Depending on your website and page rank, your own links will be displayed among the results.
|
|
